If you developed a product only when you knew what it was that people want, there would be built in demand. What if you thought you might write some software for auto repairs, one that is catering to D-I-Y enthusiasts and helps them with diagnosing engines and helps them increase their fuel efficiency by five miles/gallon.
So, a guy buys this software (that doesn't exist yet), and he goes down to Radio Shack, gets a cable, hooks it to his car and his computer and with your software he gets the information displayed on his computer that he can use to diagnose his engine and accelerate his performance.
This could be a sharp idea, but is there a way to truly know that there is a need or desire for your product? You can know if there is a probability of success. You definitely don't want to spend all your spare time writing software if no one is going to buy it. This is how you check it out:
1. First write up some sort of informational "paper"; a white-paper, ebook, or guide. Title this paper "Engine Diagnostics For Improving Fuel Efficiency by 5 MPG, A How To Guide." Inside this "paper" you give them the scoop on how to do this the hard way. It takes you 3 days with the spreadsheet and the hardware from Radio Shack.
2. Go over to Google and select starter keywords. Collect all the major keywords relating to diagnosing engines.
3. Post an ad.
DIY Engine Diagnostics
Simple Procedure Improves
Your Car-5 MPG or Better
www.AutoDiag.com
On your home page will be a sales letter that lets visitors know about your ebook or whitepage. Following up with a series of emails with more info about your page.
4. Collect feedback and ideas from customers.
5. Sell the e-book. Or even give it away for free. But not without a plan. While you're marketing your e-book, you're going to take the next step with your buyers.
6. Find out your customers thoughts about your "real" product. What kind of response do they give? Is there an interest? Do they repeatedly ask you when it will be ready to sell or test? Are they offering to pay for it now so they can get first crack at it when it is ready? If the answer to these questions is "yes" then you are on the way to the winner's circle.
7. Sell your product. The dollars will come rolling in.
You heard your customers; you created a product along the lines of what they asked for; you confirmed their interest, and when you give them precisely what they want, the cash register will ring out.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc advertising management, he's the man!
