You find the ads everywhere, stories of folks who use Adwords to market their product and make 100's of dollars of profits and they only work a few hours a day. They want to convince you that this is a common situation and it can be your situation too, making 100's/day just by booting up your computer.
What isn't said is that internet ad campaigns require a whole lot more than 2or 3 hours of work each day, particularly if you are just setting up and starting out with your campaign and getting all the keywords and ads running at peak performance. Nothing else you do will demand the same level of intense micro-management.
Ponder this.
Right off the bat you head over to Google's database and find out which of the keywords are most popular out of the latest search inquiries.
After that you make up a list of keywords that are pertinent to your product, then compare that list to the list from Google. (The simplest way to make the list is write down the terms you would use if you were going to look for your product on the internet.)
Once you have chosen the keywords you wish to use you are going to have to bid on them. This does not mean that you are going to have to e-mail Google and say, "I'm willing to pay (x amount of money) for the privilege of using this keyword in my advertising campaign" and Google will say yes or no, thereby allowing you to post your ad. This is unrealistic.
Instead, Google uses the policy that the ad that appears first in the list is going to be the one seen the most often and generate the greatest amount of profits to secure their own profit.
AdWords operates on a pay per click basis. This means that the advertiser (in this case you) will be charged a fee every time that the ad is clicked and a viewer follows the link to its webpage. This has nothing to do with whether a sale is made.
An ad that is more frequently selected by searchers will bring more profit for google. That is why they give ads that have higher bids attached to them top billing when it comes to showing the ads.
Once a bid is placed and an ad is run it is necessary to monitor the success of that ad every step of the way, as well as any changes that may occur pertaining to the popularity of that keyword on the market.
After ads or keywords become less popular (and less profitable) you launch a new campaign to replace it.
The chance are you won't get away with doing practically nothing to make hundreds per day using a Google Adwords campaign. But you can learn the great skill of multi tasking and micro managing and using those skills you can see your business prosper.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords ppc management, he's the man!
