There are many mistakes out there that occur when a person is attempting to get a tan. They will often turn to a tanning salon out of desperation to take care of them. Some owners aren't willing to help out unless that person is already a customer. They don't train their staff to effectively handle these issues when someone one calls or comes into the business.
Think of it as you would someone browsing in a clothing store. You aren't going to turn them away until they buy something! When someone comes to your tanning salon with a personal tanning problem you can have the solution they need. As a result they can become your newest customer. They will definitely find the benefit in what you have to offer. They will also really appreciate your assistance.
One of the most common problems is that people who are fair skinned turn red instead of brown. While you can't change that color for them magically you can provide them with adequate information. You can explain that they need to use a tanning bed or booth for only a few minutes each day. They also need to use moisturizers and tanning enhancer products that you can sale to them.
They may benefit from a few minutes in a tanning bed or a tanning booth. They should have the right tanning enhancement products as well. Of course if you offer sunless tanning then they may find this is one of the very best ways for them to get the color they want without any more red skin. They will still need to be careful in the natural sunlight but at least they can be happy with some other alternatives as well.
Fake tanning products that people use at home tend to be a huge problem as well. I can remember using some that seemed to look great. In a few days though areas around my elbows and knees looked dirty. Some of these products also made my skin look orange instead of tan.
If you offer instant tanning booths that spray on the tan or airbrush tanning this is a good fix you can offer to them. You should recommend that they go home and exfoliate first to help. Washing with a mixture of soap, water, and lemon juice can also help to remove some of that orange tint.
Try to schedule them an appointment later that day to get in. If you are completely booked tell them that you will stay later so they can get it done or even offer them an appointment first thing in the morning if possible. They are going to want to improve their look as quickly as possible. This is also a great opportunity for your to promote sunless tanning products you offer that do work.
While the personal tanning problems people have aren't a laughing matter, they can provide you with some excellent opportunities. They can help you to gain the trust of those that haven't been to your tanning salon before. Once they have suffered through such negative tanning experiences they will be looking for a better alternative. Make sure you are the place the turn to in order to find it.
About the Author:
Betty P Davis writes about the facts and myths within the tanning business. You can avoid the rookie mistakes many new operators make when they buy a tanning salon
